White gold and platinum may look alike, but that’s where the similarities end. Platinum is actually denser and it retains its color without yellowing. For people with allergic reactions to metal alloy, platinum is the most hypo-allergenic.

The brightness of platinum complements the diamonds in the setting, which means that platinum is an increasingly popular for engagement rings and wedding bands. However, platinum is more costly than white gold and because it is such a hard metal it is also more difficult to size (rings).

So why choose white gold over platinum?

White gold is softer than platinum, making it easier to mould, shape, and to size! White gold is the better value for the wedding band so if you choose a white gold band, you can put more money into the diamond or other stone to complete the jewelry design.

Its relative softness also means that white gold handles scratches without compromise – they wear away. On the other hand platinum shows every sign of scratches. So if you are after an antique look or classic design, white gold is definitely the right choice!

The gold undertones in white gold gives any jewelry item made from it a warm glow that is pleasing to the eye and familiar as a symbol of love, elegance and discerning choices. Why not check out our white gold jewelry choices and save money with this hot trend look?

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