Posts Tagged ‘diamond jewelry’

When it comes to buying diamond jewelry, whether it be a tennis bracelet, a diamond pendant, stud earrings or an engagement ring, there are very good reasons why you should ONLY buy it online. 

Firstly, you can get a better price online.  This is because online retailers have significantly lower overheads than offline stores so they can pass the savings on to you. 

Secondly, you get a much wider choice of diamond jewelry and settings in your choice of metal mounting when you shop online.  To get the same range offline, you would have to visit a considerable number of shops in several different malls! 

Thirdly, shopping online is convenient.  You can do it whenever you have the time which means you do not have to sacrifice a lunch break to shop for jewelry (and what man likes that?)

And yet a great many people still think that buying diamond jewelry online is fundamentally unsafe.  Why?

The reason is perceived trust.  When you walk into a shop to buy diamond jewelry, you can look into the eyes of the sales assistant.  And that makes you feel comfortable.  And the nature of bricks and mortar makes you feel confident that the merchant is not going to disappear overnight with your hard earned cash.  And then there is the jewelry itself.  You can touch it and nothing beats the feeling of cold diamond jewelry to convince you of their authenticity.

And that is what offline real life con artists rely on.  You are a captive audience.  You have to take their word for the diamond quality.  It is harder to shop around.  You may be tired and desperate to end your search for the perfect diamond, especially if you are buying an engagement ring or are looking for fancy colored diamond jewelry!  And once you are in the shop, you may fall foul of high pressure sales tactics too. 

It is very different online.  Reputable jewelers pretty much all have online stores.  And their reputation is a stake.  So they are going to be authentic and trustworthy.  Furthermore, when you decide on a particular cut, clarity, color, shape and carat weight, you do not need to see the diamond to know what you are getting.  Do your research and then buy your diamond jewelry online. 

Click here for affordable diamond jewerly and diamond engagement rings. You owe it to yourself to look.

Diamonds are natural gemstones. Very few are flawless which means that the majority of gem grade diamonds have internal imperfections. Whether they are visible or invisible to the naked eye, these flaws affect the clarity of the diamond, and hence its sparkle.  Clarity enhanced diamonds are those which have been treated in certain ways to remove flaws, blemishes and inclusions to increase the value of the diamond.

What is the Process?
Clarity enhancement is the process of making natural diamond imperfections, such as flaws, blemishes and imperfections invisible to the naked eye.  This state of the art technological process optically eliminates the flaws, improving the clarity and appearance of the diamond.

To do this, the diamonds are either microscopic laser drilled or feather filled with a material which closely mimics the characteristics of real diamond.  The exact procedure depends upon the nature of the imperfections.  However, as “feathering” is a common flaw in many diamonds, most diamonds are feather filled.

In this technique, the internal surface of the flaw is coated with a transparent material which has optical and refractive properties closely matching those of real diamond.  This is important and is why the resultant treated flaw is invisible in the diamond. In essence after clarity enhancement, the light rays travelling through the treated flaw in the diamond are now reflected and diffracted in exactly the same way as by the diamond itself.  The flaw is masked to the naked eye. 

Only a miniscule amount of material is ever needed to fill the feather flaw so clarity enhancement does not add any weight to the diamond.

Either way, the result is highly effective.

Why do it?
Most diamonds have internal flaws, so clarity enhancement is used to improve the look and sparkle of the diamond.  The result of this process is a natural good looking diamond which is about 40% to 50% cheaper than the price of an unenhanced diamond with the same color and GIA clarity rating.  It makes flawed diamonds more desirable and more saleable. 

This means clarity enhancing makes more diamonds available for setting into fine jewelry than would otherwise have been available to the gem industry.  And this means that more people can afford better diamonds.

Are the Diamonds still Real?
Yes. Clarity enhanced diamonds are genuine mined diamonds that have been permanently treated to enhance their appeal. They are still real diamonds.

For the best diamond jewelry at affordable prices, please check out our diamond page.