Posts Tagged ‘white gold’

Everyone knows that whatever the hottest celebrities wear on the Red Carpet influences dress styles in the High Street even more than the Catwalk.  And whatever is true for clothes fashion, is also true for jewelry fashion. 

Celebrities have worn spectacular colored diamond pieces, huge pink rocks, glorious emerald pieces and gorgeous diamond chandelier earrings.  And this has driven jewelry fashion.

But what can you hope to do when every starlet and Oscar winner alike openly admits to borrowing her diamond trinkets from publicity hungry jewelry stores?  I mean, normal folk cannot hope to just wander into any jewelry store and ask to borrow two million dollars worth of diamonds for the evening, even if they did have the necessary security! 

But actually, you don’t have to.  Gemstone jewelry can look as fabulous as the most precious sapphire, emerald, ruby and diamond jewelry but for a fraction of the price.  If a piece is well made, and set into sterling silver, peridot jewelry can take on the look of fabulous emeralds in platinum or white gold.  And heat treated colored diamond jewelry has the appearance of much more expensive natural fancy colored diamonds. 

And with such opulence in abundance, even the simplest style becomes devastatingly chic.  Beautiful gemstone jewelry instantly transforms the normal appearance of any woman into the diva-like image of a celebrity!  And every woman deserves that, surely!

White gold and platinum may look alike, but that’s where the similarities end. Platinum is actually denser and it retains its color without yellowing. For people with allergic reactions to metal alloy, platinum is the most hypo-allergenic.

The brightness of platinum complements the diamonds in the setting, which means that platinum is an increasingly popular for engagement rings and wedding bands. However, platinum is more costly than white gold and because it is such a hard metal it is also more difficult to size (rings).

So why choose white gold over platinum?

White gold is softer than platinum, making it easier to mould, shape, and to size! White gold is the better value for the wedding band so if you choose a white gold band, you can put more money into the diamond or other stone to complete the jewelry design.

Its relative softness also means that white gold handles scratches without compromise – they wear away. On the other hand platinum shows every sign of scratches. So if you are after an antique look or classic design, white gold is definitely the right choice!

The gold undertones in white gold gives any jewelry item made from it a warm glow that is pleasing to the eye and familiar as a symbol of love, elegance and discerning choices. Why not check out our white gold jewelry choices and save money with this hot trend look?